"Bruce has proved invaluable to Rodale in his consulting role. As a direct marketing strategist, he's second to none! Most importantly, Bruce has made an immediate and positive impact on the bottom line."

- Gregg Michaelson , Operating Partner at Edison Partners

Following are synopses of selected accomplishments:

Hands-on guidance in new business development:

  • Time Inc. (Time for Kids classroom publication)
  • New York Times (NYT Crossword Society)
  • Food & Wine Magazine (Wine Club)
  • Recyclebank.com (Rewards program)
  • Kayser-Roth Direct (Sheer Indulgence pantyhose continuity)
  • Cowles Enthusiast Media (Best of Vegetarian Times card series)
  • PDR Network (Restructure direct marketing operation)
  • Advanta (vertical credit cards)
  • barnesandnoble.com (online book fairs for schools)

Strategic alliance facilitation:

  • Woman's Day Magazine/Vintage Wine Estates (Wine Club)
  • Oxmoor House/Hearst Magazines (Good Housekeeping Annual)
  • Affinion/AAA (Targeted program to AAA members)
  • Reader’s Digest/Boardroom (marketing of annual program)

Strategic planning guidance:

  • Holsted Marketing (syndicated direct marketing company)
  • Oxmoor House (book division of Southern Progress Corporation)
  • Meredith (book division)
  • Heritage House (collectible continuity company)
  • Rodale (book division)

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