"Bruce is simply a very, very good consultant in direct response marketing. He came highly recommended to me and he's surpassed my highest expectations. He is an expert who can guide the strategy and yet he's practical and operational enough that he can actually get into the weeds to get stuff done."

- Andrew Gelman, President & CEO Cranetown Media

Bruce H. Seide

Bruce Seide is a marketing professional with over fifty years of experience. He co-founded Phoenix Marketing Group in 1991. This company continues to support direct marketing enterprises in developing profitable growth opportunities, primarily through new products, new business introductions, and strategic alliances.

Mr. Seide was an executive with Field Publications in Middletown, CT from 1977-1990. He originally joined the company (at the time known as Xerox Education Publications) as Vice President - Advertising, responsible for their in-house direct response advertising agency. In 1980, he was promoted to the position of Vice President and Publisher of the School Division, which published the then leading classroom newspaper, Weekly Reader, with a circulation of nearly 10 million per week. In 1984, Mr. Seide was named president of the company, which was purchased in 1985 by The Field Corporation, and renamed Field Publications. As president, he oversaw the profitable growth of the company from $160 million in sales to nearly $300 million, largely through the introduction of new product lines.

Earlier in his career (1967-1977), Mr. Seide moved up through a series of finance and marketing positions at General Foods Corporation, culminating in his appointment as Vice President - Marketing for Creative Village, a newly formed subsidiary of General Foods.

Considered a leader in the direct response industry, Mr. Seide is a former member of the Board of Directors of the Direct Marketing Association, and of the DMA’s Ethics Operating Committee. He served as an eleven-year member of the Board of Directors of the United States Committee for UNICEF, holding positions of Vice-Chair and Treasurer. He has served on the Board of Directors of the American Business Conference, the MPN Research Foundation and the Visiting Nurse & Hospice of Fairfield County. In addition, he was a member of the Education Committee for the Statue of Liberty-Ellis Island Foundation, and the National Education Advisory Committee for the Commission on the Bicentennial of the United States Constitution. Previously a forty-year resident of Redding, CT he served as Chairman of the Redding Parks and Recreation Commission, and was a member of the Building Committee for the Redding Community Center.

Mr. Seide holds a B.S. degree in Business Administration from Northeastern University and a Masters in Business Administration from St. John’s University. He recently relocated to Charleston, SC with his wife Dr. Ide Seide.

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