"Bruce has proved invaluable to Rodale in his consulting role. As a direct marketing strategist, he's second to none! Most importantly, Bruce has made an immediate and positive impact on the bottom line."

- Gregg Michaelson , Operating Partner at Edison Partners

Following are synopses of selected accomplishments:

Hands-on guidance in new business development:

• Time Inc. (Time for Kids classroom publication)
• New York Times (NYT Crossword Society)
• Food & Wine Magazine (Wine Club)
• Recyclebank.com (Rewards program)
• Kayser-Roth Direct (Sheer Indulgence pantyhose continuity)
• Cowles Enthusiast Media (Best of Vegetarian Times card series)
• PDR Network (Restructure direct marketing operation)
• Advanta (vertical credit cards)
• barnesandnoble.com (online book fairs for schools)

Strategic alliance facilitation:

• Woman's Day Magazine/Vintage Wine Estates (Wine Club)
• Oxmoor House/Hearst Magazines (Good Housekeeping Annual)
• Affinion/AAA (Targeted program to AAA members)
• Reader’s Digest/Boardroom (marketing of annual program)
  

Strategic planning guidance:

• Holsted Marketing (syndicated direct marketing company)
• Oxmoor House (book division of Southern Progress Corporation)
• Meredith (book division)
  
• Heritage House (collectible continuity company)
• Rodale (book division)